Design services
Strategic UX, high-performing UI, and accessible design for products that matter.
Brand strategy
Brand strategy sets the foundation for how your product looks, feels, and is understood. It ensures your brand and product experience are aligned, so users know who you are, what you offer, and why it matters.
Brand considerations:
• Visual direction and mood exploration
• Brand values and positioning
• Alignment between brand and user experience
• Digital application, placement, and design principles
SaaS design
SaaS and product design focuses on creating clear, usable, and scalable digital products. I design interfaces that help users understand your product, use it confidently, and get value without friction. Design decisions are guided by your users, product goals, and the problems you're solving.
Platforms covered (but not limited to):
• Project management tools
• Enterprise and healthcare platforms
• Social and dating platforms
• Marketplace and commerce platforms
• AI-driven products
App design
App design focuses on creating intuitive, engaging mobile experiences that balance usability with visual clarity. The goal is to design applications that not only look good, but work effectively for real users, supporting both product goals and long-term growth.
Suitable for:
• iOS and Android apps
• iPad and tablet experiences
• Augmented reality applications
• Desktop and cross-platform apps
Web design
Your website plays a key role in how people understand your product or service. Web design focuses on creating clear, well-structured experiences that communicate value quickly and support meaningful user action. Each project starts by understanding your goals, audience, and brand, ensuring the design aligns with your wider product and business direction.
Suitable for:
• Landing pages
• Service and enquiry-led websites
• Subscription-based platforms
• E-commerce experiences
Design that simplifies
the complicated
Good design removes friction. It gives your team a single direction to move in, reduces back-and-forth, and produces work that's ready to ship. You get clarity where there was confusion, momentum where there was hesitation.
01
Clarity over complexity
Your team moves forward with one clear direction instead of debating options. Design decisions are grounded in research and user needs, not guesswork.
02
Fewer rounds, faster shipping
Less back-and-forth means less time wasted. You get work that's ready to hand to developers, tested against real user needs and accessibility standards.
03
Built to scale and grow
Design systems and patterns that work today and adapt tomorrow. Your product gains momentum as users find what they need without effort..
Design partnership options
Do you require ongoing or long-term support? Call me today to discuss how a tailored service might help.
Dedicated client support
I continue working with you beyond the initial engagement, providing consistent senior design support as your product and wider design needs evolve. This model is ideal for those needing ongoing senior design input across UX, UI, and supporting design needs without the overhead or commitment of a full-time hire.
What you get:
• Dedicated weekly support (typically 1–2 days)
• Product-focused iteration and refinement as priorities evolve
• Continuity and retained product context, reducing friction and rework
Embedded support for agencies
I work directly within your team, tools, and workflows as a fractional senior designer. This model is ideal for agencies and organisations that need reliable design capacity without the overhead or long-term commitment of a full-time hire.
What you get:
• Embedded weekly support (typically 1–2 days)
• Seamless integration into your existing processes
• On-demand design across UX, UI, and supporting needs
• Comfortable working behind the scenes as a white-label partner
Creative support available
Alongside core product and UX/UI work, I offer additional design support to help teams communicate clearly, move faster, and maintain consistency across touchpoints. These services can be delivered as standalone projects or alongside ongoing partnerships.
Marketing & collateral design
Clear, on-brand design for sales, marketing, and internal communications. From digital assets to print materials, everything is designed to communicate confidently and consistently.
Presentation & pitch deck design
Structured, visually clear presentations designed to tell your story, support decision-making, and strengthen pitches for stakeholders, clients, or investors.
Video & motion design support
Motion and video design that brings ideas to life, explains complex concepts, and adds clarity and impact to digital products, presentations, and campaigns.
Design systems & documentation
Design systems and brand guidelines that bring structure, consistency, and scalability, making it easier for teams to design, build, and evolve products with confidence.
UX audits & accessibility reviews
Independent reviews to identify usability issues, accessibility gaps, and opportunities for improvement, with clear and prioritised recommendations you can act on.
Event stand & exhibition design
Thoughtful exhibition and stand design that communicates your message clearly in physical spaces, supporting events, conferences, and product showcases.
Ready to build
something great?
Let's talk about your next project or explore how we can support your team.